Bulk SEO Edit

Bulk SEO Edit dialog

The Bulk SEO Edit feature allows you to optimize SEO titles and meta descriptions for multiple products using templates.

Opening Bulk SEO Edit

  1. Select one or more products in the grid
  2. Open using one of these methods:
    • Click Targeted Bulk Edit > SEO in the toolbar
    • Right-click and select Bulk SEO Edit

SEO Fields

Field Description Character Limit
SEO Title Search engine page title 60 characters
SEO Description Meta description for search results 160 characters

Template System

Use templates with placeholders to generate consistent SEO content:

Available Placeholders

Placeholder Replaced With Example
{product.title} Product name "Blue Running Shoes"
{product.vendor} Brand/vendor "Nike"
{product.type} Product type "Shoes"
{product.tags} First 3 tags "running, athletic"
{product.handle} URL slug "blue-running-shoes"

SEO Title Template

Example templates:

Template Result
{product.title} Blue Running Shoes
{product.title} by {product.vendor} Blue Running Shoes by Nike
{product.title} \| MyStore Blue Running Shoes | MyStore
Buy {product.title} - Free Shipping Buy Blue Running Shoes - Free Shipping

SEO Description Template

Example templates:

Shop {product.title} by {product.vendor}. High quality {product.type} with free shipping on orders over $50.

Discover our {product.title}. Premium {product.type} from {product.vendor}. Shop now with easy returns.

Preset Templates

Quick-start templates available:

Preset Title Description
Simple {product.title} {product.title} by {product.vendor}
With Type {product.title} - {product.type} Includes product type
Store Name {product.title} \| Store Branded title
Clear (empty) Clears SEO fields

Click a preset to load its templates, then customize as needed.

Character Limits

Why Limits Matter

  • SEO Title: Google displays ~60 characters
  • SEO Description: Google displays ~160 characters
  • Longer text gets truncated with "..."

Character Count Display

The editor shows:

  • Current character count
  • Warning when approaching limit (yellow)
  • Error when exceeding limit (red)

Handling Long Content

If your template produces text longer than limits:

  • Consider shorter placeholder values
  • Use abbreviations
  • Remove less important elements
  • Preview shows truncation warnings

Preview

Always preview before applying:

  1. Configure your templates
  2. Click Preview
  3. Review generated content per product

Preview shows:

Column Description
Product Product title
SEO Title Generated title with character count
SEO Description Generated description with count
Warnings Length or content warnings

Applying Changes

  1. Review the preview carefully
  2. Check for character limit warnings
  3. Click Apply
  4. Confirm when prompted

A backup is created automatically before applying.

SEO Best Practices

SEO Titles

  1. Front-load keywords - Important words first
  2. Be specific - Include product details
  3. Include brand - If it's recognized
  4. Keep under 60 chars - Avoid truncation
  5. Make each unique - Avoid duplicate titles

Good: "Nike Air Max 90 - Men's Running Shoes | MyStore" Bad: "Product - Buy Now - Great Deals - MyStore"

SEO Descriptions

  1. Describe the product - What it is, who it's for
  2. Include benefits - Why buy this product
  3. Call to action - "Shop now", "Order today"
  4. Keep under 160 chars - Avoid truncation
  5. Natural language - Write for humans, not robots

Good: "Shop Nike Air Max 90 men's running shoes. Lightweight comfort with iconic style. Free shipping on orders over $50."

Bad: "Nike shoes cheap buy now best price free shipping sale discount mens athletic"

Common Scenarios

Add Store Name to Titles

Template: {product.title} | MyStore

Adds consistent branding to all product titles.

Include Shipping Info

Template: {product.title} - Free Shipping Available

Highlights shipping benefit in search results.

Clear All SEO Fields

Use the "Clear" preset to remove custom SEO fields. Products will use default title and auto-generated descriptions.

Vendor-Specific Descriptions

For products from specific vendors, filter first, then apply vendor-specific templates.

Restoring from Backup

If you need to undo changes:

  1. Go to Tools > Backup Manager
  2. Filter by "SEO" type
  3. Find the backup by date/time
  4. Click Restore
  5. Select items to restore

Troubleshooting

"Template produces empty result"

  • Check placeholder spelling (case-sensitive)
  • Verify products have the referenced field values
  • Some products may have empty vendor/type

"Character limit exceeded"

  • Use shorter templates
  • Remove less important elements
  • Consider product-specific edits for long titles

"SEO not appearing in Google"

  • Allow time for Google to re-crawl
  • Use Google Search Console to request indexing
  • Verify no SEO plugins are overriding

"Special characters not displaying"

  • Use HTML entities for special characters
  • Avoid emojis in SEO fields
  • Test with simple text first

Keyboard Shortcuts

Shortcut Action
Tab Move between fields
Enter Preview (from text field)
Escape Close dialog

See Also